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Our story

About us


Baby Shop Online is a small family-owned business, run by Belle and Adam, based in Melbourne, Australia.  We started our store with the aim of taking the hard work out of shopping for newborn baby gifts and baby essentials.

Our products are all designed here in Australia and sourced from ethical manufacturers across Asia and India that we visit twice a year to check on conditions and techniques.

We use only the best quality natural fibre materials and our products use mostly 100% cotton or a little bit of elastic in the fabric for stretch and comfort.

As we are a new store, established in 2019, we want to make sure we provide our customers with what they need for babies, from newborns through to 2 year olds. If you have any questions about our products or suggestions for other products you’d like us to sell, please don’t hesitate to contact us.

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