Beautiful baby essentials

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Natural love

All our products are made lovingly from natural fiber fabrics. Polyester free – yes please!


Forever changing

Not nappies – our stock! We’re continually adding new baby products, rather than releasing huge seasonal collections.


We care

We design and source our products with care for the environment and workers.


The best Baby Shop Online

We know. It is a pretty big call to make. But it is our ambition to build the best baby shop online for Aussies on the hunt for baby essentials or the perfect baby gift.

Rather than release a big collection every season, we are constantly hunting the globe for the most fashionable and affordable baby essentials for first years bubs through to toddlers.  We are always releasing new baby products that have been handpicked and sourced from ethical suppliers.

We are a small family business, based in Melbourne, Australia. As we grow our online store, we’d love to hear from you about what you’d like to see more of – please get in contact.

Baby gifts

There comes a time in everyone’s life when almost every week you receive an invitation to a baby shower or baby birthday. Sure, attending the party can be great fun, but having to buy a baby gift every week can be a hassle. That’s where we come in. Whether it be beautiful crocheted toys to hug and hold, or little rattles that will become a forever favourite, our unique gifts will make the perfect present.

Not only do we have a great selection of gifts suitable for both baby boys and girls, we also have a premium gift-wrapping service. Just click ‘add gift wrapping’ at the checkout and your gift will arrive wrapped and ready to go. Easy.

Baby clothes

From the cutest rompers to the warmest beanies, we have an adorable selection of clothes for little ones. Our clothes range from newborns through to 18 months old and we use only the best quality natural fibre fabrics. Absolutely polyester free!

Newborn essentialsbedding

It’s important for any child to have a perfect sleep, but especially newborns. When babies have a good sleep, so do their parents, and everyone is happy. We have gorgeous fitted cot and crib sheets that are both soft and comfortable, as well as made from natural fabrics. If you are having a new baby, you’ll need to buy a couple of sheets for everywhere your baby sleeps, whether it be at home, childcare or the lucky grandparents house.

Shopping and shipping details

It’s incredibly easy to buy our products online. We offer free Australian shipping for total purchases over $100 and also the option to Afterpay it. Which means you can pay in four interest-free installments, rather than one upfront sum. We can also ship to anywhere in the world for a flat rate of $30.

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